City Brand
The identity that unites us, represents us, and projects us to the world.
Culiacán has a lot to share.
A city with character, with talent, and with history. A city that works, that starts businesses, that celebrates, and that's ready for the world to see it as it truly is.
Today, Culiacán has its own brand.
Plenty to be proud of
All of this deserved one voice to tell it with power
Gastronomy
That captivates whoever tries it.
Baseball
That runs in our blood.
Sunsets
That paint the sky orange.
It's businesses that compete globally, entrepreneurs who bet on their ideas, and people who welcome you like family. All of that deserved one voice to tell it with power — in Culiacán, in Mexico, and in the world.
This is how the Culiacán México Brand was born
A CODESIN initiative in collaboration with those who know this city best
CODESIN drove this initiative with a clear goal: to position Culiacán within Culiacán, within Mexico, and in the world.
It was developed with experts in destination-city brand building and, above all, with the collaboration of those who know this city best: local Culiacán creatives, graphic design students, business leaders, academics, and representatives of civil society.
Every voice contributed. Every perspective shaped it.
The result is everyone's brand.
The brand that unites us
Three rivers, one identity
The brand represents the three rivers that give rise to Culiacán: the Humaya, the Tamazula, and the Culiacán. Three "C"-shaped lines that embrace the name of the city and form the brand's logomark.
Unity
We are stronger together
Origin
We know where we come from
Continuity
We keep on building
Movement
Culiacán is a city on the move
Colors that speak
Every color was chosen with purpose. It's not decoration — it's declaration.
Sunset
The warmth of our land
#FC6A06Sun
The energy that moves us every day
#FEB705Trust
The strength we offer the world
#049FDFRebirth
The force of those who always grow
#FF6B6BProsperity
The future we are building together
#00C166What is this brand for?
For something very simple and very powerful at the same time: helping us speak well about Culiacán
Strengthen pride
Activating citizens, business leaders, and organizations as the best promoters of their own city.
Attract investment
Becoming the business card that communicates what we offer: strategic sectors, top-tier talent, and a privileged location.
Drive tourism
With an identity that inspires visitors to come, to discover us, and motivates culichis themselves to enjoy and buy local.
Now it's your turn
The Culiacán Brand belongs to everyone. Download the identity manual and the official logos. Use them in your materials, your social media, your spaces. Make it yours.
Because when a city speaks with one identity, it grows stronger. And when it grows stronger from within, it transforms the way the world sees it.
"When we plant identity, we harvest pride."
An initiative of CODESIN · Consejo Para el Desarrollo Económico de Sinaloa, in collaboration with Parques Alegres IAP.